Local Business Web School

How To Backup WordPress

by Michelle
How To Backup Or Clone Your Wordpress Website Or Blog As a business owner or entrepreneur marketing online, it is crucial that you perform a full backup of your website and/or blog at regular intervals and particularly before you do any updates. A Wordpress site consists of two components that will need to be backed up, these are the database and the files. There are many plugins available for Wordpress to backup your site, some free and some are paid. Many of these plugins will only backup one of the two necessary components, usually it is the database. There are some plugins [...]

Time Management: 10 Tips To Improve Productivity And Reduce Stress.

by Michelle
Do You Need Help Getting Organized? This post is essentially an apology for not posting to my blog regularly and failing to complete my 'Countdown To Christmas Tips'. I seriously underestimated the time it would take me to publish a blog post every day, creating content, graphics and sometimes videos to go along with them. I am not going to make excuses although I can definitely think of a few good ones, instead I'm going to give you 10 top tips for effective time management and getting organized generally. Top 10 Time Management Tips Use a calendar - my absolute [...]

Countdown To Christmas – Business Tips No. 15

by Michelle
Business Stationery 1.   Use the back of your business cards to list details of your business - services you provide or key benefits of your business to consumers - if your card is already out there, promote it fully! 2.  Use all of your stationery to it's full advantage - your letterheads and compliment slips, invoices, envelopes and flyers - be quirky and get your message across. If you would like to have a go at creating your own stationery, there are plenty of tutorials to be found online. This one uses Microsoft Word to create a basic flyer: [...]

Countdown To Christmas – Business Tips No. 16

by Michelle
Competitions Have you ever considered running a competition? You can give small services or products away to help market your business. You can promote it on social media and approach local connections and local media.  Bear in mind that their are a lot of rules often involved in running a competition, so do check those out thoroughly for whatever platform you are using. Competitions are great for brand awareness, building up a database list, encouragement to try or buy and can be placed on many competition related directories and websites. Competitions and Prize Draws Have Been Used to Promote Brands [...]

Countdown To Christmas – Business Tips No. 17

by Michelle
Guest Blogging 'Guest blogging' - also known as 'guest posting' can be very beneficial to a business. If you write an article and use it as a guest post on someone elses website, this can expose you and your business to whole new set of people. It will also create a valuable backlink from the other site to your own. If you invite somebody else to write a guest post for your website, this will give the author the same benefits as described above, and for you it will provide your readers with relevant and interesting content. This means your [...]

Countdown To Christmas – Business Tips No. 18

by Michelle
Three Steps For Business Growth Method No. 1 Find more customers   Method No. 2 Get your customers to buy more often Method No. 3 Get customers to spend more per transaction  

Countdown To Christmas – Business Tips No. 19

by Michelle
Marketing Tips - Blog Commenting Put yourself in the shoes of a potential customer, what would they be typing into the search on Google or the other search engines? You can go into more  depth and analyse this using the Google keyword tool if you know how, or just use common sense and type into the search anything that your potential customers may be interested in. The results that show are usually targeted to your local area, or more and more it is becoming that way, if I do this it does not pinpoint me exactly but it's fairly close.  I [...]

Countdown To Christmas – Business Tips No. 20

by Michelle
How You Can Use Your Email Signature To Grow Your Business Email is the one of the most common forms of communication in business these days, internally within a business, from business to business and from business to consumer. Therefore it makes perfect sense to use the opportunity for sharing and promoting various aspects of your business. One way to think of your email signature is as a virtual business card, so it could include: Name Business Title Business Name Address Telephone Number Website/Blog Address* Email Address An Image/Logo * Create these as hyperlinks - also known as clickable links, but [...]

Countdown To Christmas – Business Tips No. 21

by Michelle
Create A Business Marketing Blog I recently gave a friend of mine  (who is a local business owner) a link to my new video, offering to teach business owners how to take charge of their own online marketing with my free video course. This course teaches how to create your own website, blog or both.   Little did I know that I had already put off potential clients because in the video I mentioned the word "blog" . I wasn't there at the time my friend watched it, but they told me they switched off at that point - they [...]

Countdown To Christmas – Business Tips No. 22

by Michelle
Five Effective Ways To Get Free Traffic To Your Website Paying for traffic is a great way to get targeted traffic to your website, but there are also free ways to do this - these obviously cost in time rather than money. In the last post I described a great strategy using forum marketing and Yahoo Answers, and following on from that I am going to let you know about five more effective techniques you can use. Before I begin to tell you about these, you need to understand that marketing online using free techniques takes time and results will [...]