Countdown To Christmas – Business Tips No.28
Launch A PR Campaign – TV & Radio
Get to know your local TV and radio stations, let them know that you exist.
Interact with them on as many social media platforms as you can – especially Facebook and Twitter – in addition to their website.
If they are running a story that you can add value to, make sure to comment and offer any help.
If they show interest in what your business is doing, give them a call and try to schedule a meeting or an interview.
By getting yourself ‘on air’ you not only get exposure to a large audience, but you also get third party, trustworthy validation of your business. You will be perceived as the ‘authority’ or the ‘expert’ in your particular field.
Don’t forget that TV and radio stations are constantly looking for content and stories, make yourself the latest news!